The Beverage Alcohol category has major opportunities that can’t be ignored, and expanding reach for online Beverage Alcohol shopping can be key to some of the big unlocks that are on the table in the category.
Online shopping accelerated due to COVID-19 and in turn, drove expedited trial and adoption as a new mainstay option for millions of US households. Consumers have seen the convenience and unique benefits for shopping online such as saving time and money as well as the ease of which consumers can explore and learn about products as they build baskets from the comfort of their homes. The pandemic also produced new and creative ways for retailers to connect with their shoppers as well as speeding up online platform build-outs for those retailers slower to adopt prior to the pandemic.
Beverage Alcohol 3-tier eCommerce (3TE) is currently a $2.4B business and seeing its size remain over 3x above pre-pandemic levels despite commerce opening back up. While online share of sales has tripled and seen share of trips jump over +40% since the pandemic, Beverage Alcohol still has major opportunities that can’t be ignored. In this comprehensive look at the state of ecommerce in bev alc, you'll learn:
AAB Taxonomy Online
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Why eCommerce Matters for Bev Alc
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The Impact of eCommerce on the Store
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