Online Beverage Alcohol Growth Yields Big Opportunities

Did You Know....

While Beverage Alcohol leads all Omnichannel Departments, it is ranked much lower Online

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Beverage Alcohol is the 2nd largest department (behind only Tobacco) in Omnichannel Sales, but is ranked #25 online across all departments.

Furthermore, Beverage Alcohol is the largest edible department but is the 12th largest edible department online.

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Each share point Beverage Alcohol grows online yields a $1.8B opportunity.

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Did You Know...

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While Beverage Alcohol traditionally leads all Edible Categories, it falls further down Online

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Beer is the largest edible category in all outlets, but falls to #36 online, Wine is the 10th largest edible category in all outlets, but falls to #17 online, Spirits is the 14th largest edible category in all outlets, but falls to #35 online.

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