Shoppers have unique and differentiated decision processes when their intended purchase is unavailable online. Utilizing insight into how the shopper thinks can enable shopper retention and conversion with the digital shopper-first shelf.
Shoppers have a unique and differentiated decision processes when their intended purchase is unavailable online. Utilizing insight into how the shopper thinks and the nuances of the category can preserve the purchase intent by optimizing recommended substitutable products on the digital shelf as 60% of the items that get added to basket from search come from the first 4 spots.*
Ensuring search and digital shelf algorithms have the voice of the consumer embedded is key to ensuring the substitutes immediately provided drive the highest chance for conversion and retention.
The shopper considers more alternatives within attributes that are more substitutable.
The shopper considers more alternatives within attributes that are more substitutable.
Additional attributes (such as origin) are considered within respective Wine varietals.
The shopper considers more alternatives within attributes that are more substitutable
Additional attributes (such as flavor, origin and age) are considered within respective Spirit types
AAB Taxonomy Online
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Why eCommerce Matters for Bev Alc
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The Impact of eCommerce on the Store
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