The Beverage Alcohol retail landscape has been accelerated in recent years by a whole “pallet” of factors, chief among them the role of digital and eCommerce in shaping how consumers are shopping and engage with the category.
Thank you for visiting Shopper First Shelf eCommerce Insights, Perspectives and Best Practices. The Beverage Alcohol retail landscape has evolved considerably over the past few years accelerated by a whole “pallet” of factors, but one of the consistent drivers has been the increasing role of digital and eCommerce in shaping how consumers are shopping and engaging with Bev Alc and other consumer goods categories.
While there is an overabundance of high-level content about eCommerce/Omnichannel out there, we hope you leverage this streaming platform as your go-to resource to understand and stay ahead of how eCommerce/Omnichannel is playing out specifically in the Beverage Alcohol category.
On this platform you will find actionable and snackable insights about Bev Alc eCommerce category trends, Bev Alc eCommerce consumer demographics, preferences and behavior and various website best practices to ensure you and your team are optimizing your eCommerce experience for the increasingly digitally-native consumer. Furthermore, with the impact of eCommerce extending beyond just “shopping online” as traditional offline sales are increasingly influenced by online/mobile ("Digitally-Enabled In-Store Sales" or “ROBO: Research Online, Buy Offline”), our hope is you find this platform and its insights timely for where the retail and shopper landscape is headed.
Our mutual long-term success rests on the Beverage Alcohol category’s ability to meet the rapidly evolving eCommerce expectations of the consumer and we invite you to leverage Constellation Brands’ eCommerce thought leadership in the links, assets and resources in this dynamic platform to learn more.
- Wayne Duan
Constellation Brands – Vice President, eCommerce/Digital Commerce Enablement
