What Impacts Digital Influence on Beverage Alcohol Omnichannel Sales?

Did You Know...

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Digitally enabled sales account for over 35% of Beverage Alcohol Omnichannel Sales

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While eCommerce sales are only a portion of Omnichannel Beverage Alcohol sales, the impact of Digital Influence enables on average an additional $9 of a product’s overall sales.

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^{Source: Numerator Insights Alcohol Beverage Point of Entry Shopper Analysis across major brands 52W ending 4/30/22}

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What Impacts Digital Influence? Examples Include:

• Digital Marketing
• Research Online, Buy Offline
• In-Store Availability Check
• Consumer Rating & Review Research

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Things to Consider: Leverage your digital influence by ensuring your digital shelf creates a friendly shopper experience to not just drive online but also in-store conversion.